When you’re a land-locked surfer, or even a beginner looking to take a lesson or sign up for a surf camp, getting your arms, shoulders, and neck in shape for a surf trip well in advance is key to getting the most out of your trip.

Rob Case, the creator of The Surfing Paddling Academy, is recognized as the top instructor in the world for surfing paddling technique.     Many of you have seen his work or even participated in his workshops or private 1-on-1 stroke analysis sessions. We're honored to share this video he made for...

With the Surfinshape, you optimally-condition the "surf muscles" in every way that you cannot replicate with swimming. I caught more waves on this trip than any trip I'd taken over the last ten years. In fact, I feel like I caught more waves on this trip than I used to catch even when I...